Wednesday, June 2, 2010


I sat through a class this morning and discussed the diffusion of innovation theory; more simply defined as the power of planned change. According to the founder, Everett Rogers, planned change has 5 steps:

Awareness: spreading the knowledge about change
Persuasion: helping others to form an attitude
Decision: adoption or rejection of change
Implementation: execution of planned change
Confirmation: acceptance of consequence--reward or punishment

The largest or smallest changes in the world use to some extent the thoughts outlined in this theory. However, each starts with the awareness: a knowledge of the need to change.

Knowledge is powerful. With it, one can convince the non-healthy person to start eating right, help the misbehaved child learn manners, or bring tumultuous nations to peace. Sometimes knowing the "why" behind the "do" can perform miracles. I think that is why the scriptures declare, a man cannot be saved in ignorance. For life eternal is to KNOW the only true God and his son Jesus Christ.

How often do we truly seek knowledge? I don't believe knowledge is necessarily connected with a higher education. One can have a four-year degree and still be clueless in knowledge. For to obtain true knowledge once must actively seek to know and apply truthful principles. For example, consider the child learning how to speak. The first couple of words they learn are simply people or objects: mommy daddy, kitty, tractor; they learn to speak by observation and repetition; however, when they finally connect the meanings to words, they learn application. Words like NO! and MINE! become powerful in application.

How many of us in adulthood have forgotten the power of application? To read or talk about something and use it to our benefit; not necessarily to achieve prestige or a wonderful grade, but to serve our fellowmen. To be curious for curiosity sake.

I think such an attitude brings about true and long-lasting change. For knowledge applied is power.

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